Coors Light embraces misspelled ad with new name




Coors Light now has a literal case of the Mondays.The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as “Mondays Light” for a limited time.Coors Light seems to be making the most of its spelling error that appeared in a national advertising campaign debuting on Monday.COORS LIGHT BLAMES ITS ‘REFERSHMENT’ AD TYPO ON A ‘CASE OF THE MONDAYS’The ad was supposed to read “Mountain Cold Refreshment.” Instead, it said, “Mountain Cold Refershment.”Coors Light acknowledged the mistake in a statement that began with the following sentence: “We had a case of the Mondays.” Coors Light is being rebranded as “Mondays Light” for a limited time after blaming a misspelled word in its new ad campaign on a “case of the Mondays.” (Coors Light)”Coors Light wants to thank everyone for letting us know about the errors,” the statement continued. “Mondays, am I right?”NOT ONLY DOES BEER TASTE GREAT, THERE ARE HEALTH BENEFITS ASSOCIATED WITH IT, TOO: EXPERTThe ad with the misspelling appeared in print publications such as The New York Times and on a giant digital billboard in New York City’s Times Square. A billboard in New York City’s Times Square displays the Coors Light advertisement with the misspelled slogan: “Mountain Cold Refershment.”  (Coors Light)Coors Light apparently soaked up the criticism and comical comments it received on social media, turning the blunder into a whole new campaign tied to its upcoming Super Bowl commercial.CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER”What’s a refershment?” one person wrote on the Coors Light Instagram post with the misspelling. Instagram users had a good time commenting on the misspelled word on the Coors Light page. (Fox News; iStock)”No matter how you spell it, it’s still so good … and refershing,” another person remarked.The new Mondays Light 12-packs will be available soon for purchase at retailers nationwide, the company said.For more Lifestyle articles, visit www.foxnews.com/lifestyleCoors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs. Coors Light has been a fixture in beer coolers since 1978. (iStock)Coors Light was first brewed in 1941 but was soon discontinued. CLICK HERE TO GET THE FOX NEWS APPIt was reintroduced in 1978 as a “diet-beer” alternative to Miller Light, which debuted three years earlier. Peter Burke is a lifestyle editor with Fox News Digital. 


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